I had been following the Kiva story on Sasha Dicter's blog and now it looks like it hit the NY Times.

This whole thing made me sad. It made me want to stop lending through Kiva. It made me want to stop giving to organizations that I don't really know.

Kiva had a story that touched me. I would spend time looking at photos and needs. I would pick people in places where I had a connection. I would think about the risk of non repayment and would get excited about playing a part in a person's life. I would often think back to the person I lent to. Did I play some part in helping make life a bit better for them?

Kiva broke my trust. They broke my relationship. They broke my story.

The problem with my feelings are that they are all about me rather than those postively impacted. It makes me feel ashamed of myself.

But I still don't want to lend through Kiva. I'll find someone else.

When you sell a story built on emotion, you'd better deliver. Lost trust is tough to earn back. It's a bugger that way.